A website asks you to turn off your ad blocker in Safari
Last checked: 20 Oct 2026 · macOS 26 & 27 · Source: Apple Support
Quick answer
Open Safari > Settings…, click Websites, then Content Blockers, and set that site to Off. Reload the page.
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Download freeWhy it happens
A content blocker hides ads and trackers. Some sites notice and refuse to show their content, and others break because a part they need got hidden. Safari lets you turn content blockers off for one site while they keep working everywhere else.
How to fix it
Open the site in Safari first, so it shows up in the list.
Choose Safari > Settings… and click Websites at the top.
Click Content Blockers in the list on the left. Find the site and set the pop-up menu next to it to Off.
Safari›Settings…›Websites›Content Blockers
Close the settings window and reload the page with Command-R.
Still not fixed?
Only need it once? Choose View > Reload Without Content Blockers. The blockers stay on for your next visit.
Still blocked? A Safari extension may be doing the blocking. In Safari > Settings… > Extensions, untick ad-blocking extensions one at a time and reload the page each time.
Safari›Settings…›Extensions
If buttons and menus on the site do nothing at all, check that Enable JavaScript is ticked in Safari's Security settings.
Some sites only let you in if you allow ads or subscribe. That's the site's choice, and turning blockers off for that site is the way through.
If many sites break even with blockers and extensions off, restart your Mac and try again. If Safari still won't show pages properly, contact Apple Support.
Questions people ask
How do I turn off my ad blocker for one site in Safari?
Open Safari > Settings… > Websites > Content Blockers and set that site to Off. Other sites keep their blockers.
How do I reload a page without content blockers in Safari?
Choose View > Reload Without Content Blockers. It's a one-time reload, so the blockers come back next time.
Related fixes
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Press ⌃ ⌥ Space and type “site says turn off your ad blocker”. PinSet opens Safari and rings Content Blockers. One of 2,400+ checked Mac fixes. Works offline.
7 fixes free · Works offline · macOS 26 and 27